Published by Arthur Pearson Ltd ( initially )Men Only
Actually predating Lilliput by a couple of years, Men Only first hit the shops in 1935. Initially very much an inter-war mix of articles, jokes and black and white photography Men Only was less popular than its rival. Arthur Pearson was taken over by Newnes who later became IPC and in response to the rise of Television and magazines like Playboy, Men Only went to a larger format and had more pin up content.
The title was then sold to City Magazines and later revived by Paul Raymond as a top shelf magazine and continues in the newsagents and online in that form today!